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Stay in the Know with Leviton’s
LinkedIn Spotlight Page!
Given the many manufacturers they interact with, distributors are regularly bombarded with messages, announcements, promotional material, and more. But all information isn’t created equal and certain outreach delivers more value than others and stands out from the rest. Such is the case with Leviton’s LinkedIn Spotlight Page, an informative and user-friendly source of beneficial company and industry news designed to keep distributors ahead of the curve.
Below, Leviton’s Andrew McLaughlin, Marketing Manager, Distribution, and Eric Gerrard, Senior Manager of Marketing & Creative Services, Distribution, discuss the content shared on Leviton’s LinkedIn Spotlight Page and why it behooves distributors to tap into this educational, useful, and easy-to-read platform.
When did Leviton launch its LinkedIn Spotlight Page and what content does it feature?
McLaughlin: We launched the page around 2020 as part of an effort to find effective, alternative ways to reach distributors with information during the heart of the pandemic. Our LinkedIn page features articles from our popular monthly distributor publication, Leviton Insider, through which we share the latest on new products, programs, and resources as well as relevant industry-related updates that will help position distributors for success. When Leviton Insider publishes on our website or through email, readers can inadvertently miss some of the content in the issue as they drill down into the links associated with any one article. Through our LinkedIn Spotlight Page, we share each article as a separate post so that distributors have easy access to all of our content.
What are the benefits of Leviton’s LinkedIn Spotlight Page to distributors?
Gerrard: In addition to delivering great information in a quick and user-friendly way, the content on Leviton’s LinkedIn Spotlight Page is simple for our salespeople to share with their distributors and for distributors to then share with their customers through the convenience of their mobile device. It’s an easy way to connect, start conversations, and stay in front of your customer.
What kind of traction and feedback has Leviton’s LinkedIn Spotlight Page received?
McLaughlin: Over the past 18 months in particular, we’ve seen a tremendous increase in our audience as our salespeople, distributor partners, and their customers have embraced the page. We receive a lot of positive feedback to each article we post because of the efforts we take to develop original content that’s purposeful for channel members – not just product features, functions, and benefits recycled into an article. We bring in our product, channel, and subject matter experts to discuss product features and applications, marketing programs, sales strategies, and industry developments from distributor and contractor perspectives to help them better understand the topic and proactively capitalize on sales opportunities.
Gerrard: Our content speaks to distributors in easy, conversational language that they can use in their own sales pitches rather than bombarding them with endless feeds that just become more white noise. We subsequently take great pride in the fact that engagement rates with our LinkedIn Spotlight Page are very high – more than double industry standard engagement rates – and that a large percentage of our audience engages with our page very frequently. We’re able to show the value and effective use of social media in ways that have caught the industry’s attention.
Why should distributors follow Leviton’s LinkedIn Spotlight Page?
McLaughlin: This free tool helps distributors keep their finger on the pulse of what’s new and relevant at Leviton and in the industry and is a great way to stay informed and ahead of the competition. Distributors can subscribe to our Insider publication on our website and receive it through email or get access to that content in separate posts by subscribing to our LinkedIn Spotlight Page, which will automatically send alerts to their phone. Distributors can choose how they want to see content.
Gerrard: Distributors deal with dozens of manufacturers and can get overloaded with content coming their way. Leviton’s LinkedIn Spotlight Page provides a constant stream of beneficial content available in quick posts through their phone or computer when and where they want to. It’s relevant, actionable content delivered in a way that’s easily digestible.
To subscribe to Leviton’s LinkedIn Spotlight Page - Linkedin.com/showcase/leviton-distribution
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| Leviton Mfg. Company Inc. |
201 North Service Rd.
Melville, NY 11747
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