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Leveraging LinkedIn as a Sales Tool
Leviton’s LinkedIn page for Distributor Partners will help you stay in the know -- and keep you in front of your own customers and prospects as well
With nearly one billion members worldwide and over 60 million companies registered to-date, LinkedIn has demonstrated its growing strength as a hub for business-related content and professional networking. Officially launched in 2003 and operating as a subsidiary of Microsoft since late 2016, LinkedIn has become a great platform through which people can connect professionally and promote themselves or their companies. As a result, data analytics company Statista confirms that LinkedIn currently ranks among the top three social media platforms for business-related content (behind Facebook and Instagram) and only continues to expand its presence.
As a social media platform, experts agree that LinkedIn is particularly strong at building brand awareness, bridging new connections with industry leaders and decision makers, and launching new products and generating leads for manufacturers. The addition of “likes” and comments in response to a post will automatically position that post up front for followers so that they can see and/or be part of active conversations, while LinkedIn’s convenient “sharing” feature enables posts to appear on other personal or company LinkedIn pages for additional exposure.
The bottom line? LinkedIn is a powerful way to learn and share B2B information and is a robust social media platform on which Leviton is very active.
“LinkedIn is a great sales tool because it allows users to reach a large audience quickly and easily,” explained Eric Gerrard, Senior Manager of Marketing & Creative Services, Distribution Marketing at Leviton. “Distributors who follow our ‘distribution spotlight’ page on LinkedIn will see a steady stream of usable content that’s easy to share and which can subsequently get shared to others exponentially as a function of users extending it to their contacts.”
Given everyone’s hectic schedule today, Gerrard added, “LinkedIn offers an easy way to stay in front of your existing customers or target audience if you don’t have time to send an email or make a phone call. While no one necessarily has the time or resources to personally visit all of their customers, you can successfully remain front of mind by posting or reposting relevant articles on LinkedIn and building your following.”
Leviton’s dedicated LinkedIn spotlight page for Distributor Partners -- located here -- offers an informative array of new product updates, industry trends, business news, and other company developments as well as access to Leviton eNewsletters that followers can review and proactively share with their contacts and prospects.
“By following our spotlight page on LinkedIn, you’ll remain front and center when it comes to relevant news you can use from Leviton, and distributors can also use it as a means of connecting with their customers in order to maintain and continue building those relationships,” Gerrard said of the benefits of following the company’s LinkedIn feed. For those reasons, he confirmed, “the proactive use of LinkedIn is an important practice that salespeople should be leveraging to achieve positive results.”
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| Leviton Mfg. Company Inc. |
201 North Service Rd.
Melville, NY 11747
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