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| Getting Social, Tips for Building Followers on Social Media Published August 2021 Let’s Get Social If there is one lesson, we have all learned in the last year is the importance of the Internet. With “stay at home” mandates, everyone was on-line – from conferences to schooling to shopping. Buying online through E-commerce has become the new way of doing business. Whereas E-commerce is focused on buying and selling, social networking for businesses has evolved to become the main source of information, education and interaction. Furthermore, people aren’t just using social media for fun, but they’re using social media specifically to make purchasing decisions! Social networking has become a significant base for marketers seeking to engage customers. Manufacturers and their distributor partners who are jumping on the social media train are gaining a significant edge over their competition. With so many options to choose from, suppliers need to hone in on the specific sites that can reach their widest audience. And in doing so, must create interest, keep information fresh and continue to increase their “following.” Selecting the right platform and putting together a well-planned and well-executed social media program can be overwhelming. Therefore, it is important to look at just a few essential platforms and lay out goals and objectives and understand what works and what doesn’t to get maximum awareness. Social Engagement With today’s socially aware state of mind, providing insight into your company’s culture can go a long way to help sell your products and services and aid with recruitment as well. Here are a few of the ways manufacturers and suppliers (and smart businesses) are leveraging social media to work for them:
No doubt social media plays an integral part in the lives of many of your customers. According to the Manifest 2019 Consumer Social Media Survey they found that "more than 80 percent of every generation uses social media at least once per day.” Ultimately, people’s social media habits are shaped by their individual preferences and interests, which are also influenced by their age and generation but not always.  As social media continues to grow in popularity, it becomes increasingly important for all businesses to have a stronger social presence. Improving your social profile helps improve SEO (Search Engine Optimization) and creates positive brand impressions among your customers. Social media has gradually become the main tool to develop business opportunities—even in the B2B market. The best way to grow a following is by understanding what is of interest to your audience and sharing valuable content with others in the same field. We have seen that in our industry and from our suppliers, the social media platforms most used are LinkedIn, Facebook, and YouTube and to a lesser extent – Twitter and Instagram. Let’s take a look at how these popular social media sites can help engage with your audience:
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| Join the Conversation Join the conversation and know what your audience wants to see and hear. Your writings should be informative, inspiring and promising, but strive for a call-to-action in every piece. Regardless of the business type — whether product- or service-related — always link emotions felt by the customer back into the brand's message. You can effectively connect with your customers by posting examples of their success and inviting them to share theirs. The best way to grow your following is by sharing with others in the same field. Connecting on social media can help you reach a broader audience without having to share directly with competitors. Share valuable content that will be helpful to an industry, not just customers or followers of one company's page — make sure it helps everyone. Leviton continues to lead the industry in innovative products, solutions and with on-going social media engagement. Follow us, tweet with us, post to us: https://www.facebook.com/leviton https://twitter.com/leviton https://www.linkedin.com/company/leviton https://www.youtube.com/c/leviton https://www.instagram.com/leviton/ Previous Article | Next Article |
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