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The Writing’s on the Wall
Distributors can enjoy a free modular wall display – and a strong training and merchandising tool! – from Leviton thanks to the company’s popular new Wall Display Program
If these walls could talk….they’d encourage distributors to get in on the opportunity to secure a free 4 X 6-foot modular wall display from Leviton.
Conceived in Spring 2022, “we designed our modular Wall Display Program for distributors who are looking for an easy way to promote and move their hottest Leviton products,” shared Eric Gerrard, Senior Manager of Marketing & Creative Services, Distribution Marketing at Leviton. “Through their partnership with Leviton, distributors just need to take on a minimum of two new Leviton product categories that they haven’t carried before, and they can get a unique 4’ x 6’ display wall for free.”
Constructed of lightweight but durable Sintra®-brand PVC, the customized wall display features a header and two 24” x 15” panels – comprised of a “product” panel on which a sample of the product will be mounted as well as an “application” panel sharing the optimal settings for the product’s use -- for each of the four Leviton products the distributor chooses to promote. “Distributors just need to tell us which products they want to promote and we’ll design their wall, send them a proof to review, and ship them the final product,” Gerrard said of the display, which typically takes 4-6 weeks to construct.
“The display is simple to assemble, comes complete with mounting hardware on the back, and easily hangs on slat walls, peg boards, masonry, or another material,” Gerrard noted. “And the best thing about it is that if any part of the display becomes outdated, distributors don’t have to scrap the whole thing – they can simply swap out old panels with new ones as products, marketing strategies, and their partnership with Leviton evolve.”
A Unique Opportunity
Gerrard said that Leviton’s Wall Display Program came about as the result of a unique request from a distributor two years ago and blossomed from there.
“A distributor partner of ours offered us a significant amount of wall space in one of their training centers and we needed to quickly develop a solution that would fit the space while showcasing our latest and greatest innovations,” Gerrard explained. “The partner ultimately loved our design and still actively uses our wall display to train their salespeople and customers – a development which led us to expand the program to make it available to all distributors.”
Since then, requests for Leviton’s wall display have been non-stop.
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“We’ve produced our wall displays for dozens of distributor locations nationwide over the past two years and the response has been tremendous,” Gerrard said. “Distributors like the display because it’s easy to use, is aesthetically pleasing and professional-looking, and showcases our extensive breadth of line for those customers who aren’t aware of the magnitude and extent of Leviton’s presence in the electrical industry. Overall, it’s a strong tool that’s proven effective in educating the market and promoting an ongoing partnership,” he said.
“The display is particularly appealing to distributors who are renovating their space and want to freshen things up, and they’re a great merchandising tool in that respect,” Gerrard said. “The display helps distributors promote the products they want to move, and it can be tied in with their current strategy or promotions and changed as they introduce new programs.”
Gerrard and his team are excited about the positive feedback they’ve received and look forward to spreading the word about this innovative marketing program and keeping the momentum going.
“We’d love to coordinate it with other training and promotional programs we run and tie it in with social media and the web to enhance interactivity with a distributor’s customers, and we’re also excited to offer distributors custom panels for any product we make or any unique program they’re running,” Gerrard said of Leviton’s plans for the program. “Our wall displays have been extremely well-received by the distributor community, and we’re only just beginning!”
For More Information
For more information on how your distributorship can get its own free modular wall display from Leviton, click here Leviton.com/modularwalldisplay to download the program flyer and reach out to your Leviton sales representative. |
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| Leviton Mfg. Company Inc. |
201 North Service Rd.
Melville, NY 11747
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